Sound Off Sundays | Burna Boy Bank On It

By: Justin "MrJayCam" Campbell | Equalized Outdoors

Welcome to Sound Off Sundays, where rhythm meets reflection. Each week, MrJayCam shares a track that fuels his grind and mindset — blending hip-hop, R&B, and other genres, sometimes with real-life lessons from the woods to the world. Tap in for authentic sound, culture, and purpose-driven storytelling that goes beyond the outdoors.

Music was my first or second love, right behind aviation. The outdoors came later. Growing up Black, music is ever-present—from your mom cleaning the house on the weekends, growing up in the choir, to the cookout, and everything in between. So when I’m headed to the woods, in the saddle, or sitting in the blind, chances are there’s a soundtrack playing. Equalized Outdoors lives at the intersection of all of that for me. As a former artist and songwriter myself, this is how I blend my passions and stay authentic to who I am. It is evident in everything we do at Equalized Outdoors, as reflected in our designs.

Author in Studio Session

Bank On It represents a pivotal stretch of Burna Boy’s career and the version of him that really pulled me in. The name African Giant came from a moment of disrespect—his name printed so small on his first Coachella poster that he couldn’t even find it. Instead of shrinking, he answered with an album that announced his global arrival. Twice as Tall followed and carried that same demand for respect—bigger, more confident, but still rooted. Burna Boy's Bank On It sits right in the middle of that run. It’s about belief before validation, standing firm before the applause ever comes. That arc ultimately came full circle in 2023 when Burna returned to Coachella on the main stage, status solidified.

That story resonates with Equalized Outdoors and with me. We’re small right now, and I’m okay with that. I stand at 6'4, and I’ve learned not to confuse size with presence. This brand is being built on standing by what we believe, before anyone else decides it matters. When Burna says, “You can bank on it, anything I said, I stand on it,” that’s not bravado. That’s posture. And that’s precisely how I’m moving.